作者：Guoquan Wang, Lianping Ren, Yanbo Yao, Guangmei Jia
题名：To Reciprocate or Stay Indifferent? Effect of host hospitality on tourist citizenship behaviour
期刊：Journal of Destination Marketing & Management，2026
摘要：While there is increasing scholarly attention on the prominent role of host hospitality in shaping tourism experience, few studies have revealed whether host hospitality impacts tourists’ extra-role behaviours – citizenship behaviour. It is awaiting examination whether tourists would respond favorably in face of high-level host hospitality. To test such impact, and to explore its underlying mechanism and boundary conditions, this study constructs an integrated theoretical framework under the theoretical lens of reciprocity, affective events and stereotype content model, and tests the proposed hypotheses via a multimethod approach comprising a field survey and four scenario-based experiments. Results suggest that host hospitality triggers tourist citizenship behaviour through the mediators of destination warmth and affective commitment. Moreover, two human traits—cultural intelligence and openness to experience—are identified as moderators of the effect of host hospitality on tourist citizenship behaviour, with openness to experience further moderating the mediating effects of destination warmth and affective commitment. Theoretical and managerial implications are provided.
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